Published websites and clearly labelled concept builds. Each one shows how we structure a local business site around clarity and the next action.
Selected projects
Reid’s Home & Yard
Ottawa walkway services, seasonal plans and direct contact in one calm, focused page.
The brief
Introduce walkway snow clearing, salting and de-icing, while keeping future lawn care clearly separate.
What we built
An evergreen visual identity, winter imagery, cinematic transitions and direct phone and email links.
Visitor experience
Homeowners can understand the current services and reach the business without a booking account or extra steps.
Nails Studio
Booking pulled above the fold so clients tap once instead of hunting through a menu.
Original weakness
Services and booking were treated like secondary details instead of the main reason people visit.
Axiom changed
We moved service comparison, trust cues, and booking into the first decision path.
Why it works
Beauty clients can confirm fit, see the standard, and book without opening extra pages.
Blackline Barber Co.
Sharp brand, big photography, booking link locked into every screen.
Original weakness
The brand needed to feel sharper and make the next appointment easy from a phone.
Axiom changed
We made photography the first signal and kept booking visible across the experience.
Why it works
A visitor gets the vibe quickly, then has a low-friction path to choose a time.
Aurelia Dental Studio
Warmer tone, fewer clicks to a booking — built for new patients who decide in seconds.
Original weakness
New patients needed reassurance before they were ready to request an appointment.
Axiom changed
We placed care style, services, team cues, and booking closer together.
Why it works
Healthcare buyers can understand the practice and feel safe taking the next step.
Restaurant Reservation
Menu and reservation live above the fold. Mobile loads fast, decisions happen at the table.
Original weakness
Menu and reservation intent were split, forcing hungry visitors to search.
Axiom changed
We brought menu preview and reservation action into the first mobile screen.
Why it works
Guests can decide quickly and reserve before attention moves elsewhere.
Physio Clinic
Treatment paths, practitioner trust and booking collapsed into one first-screen flow.
Original weakness
Treatment information, practitioner credibility, and booking were too separated.
Axiom changed
We grouped symptoms, care paths, provider trust, and booking into one clear route.
Why it works
Patients can recognize their problem and understand how to start care faster.
Harrow & Calloway
Cleaner hierarchy, shorter copy, one obvious path to a consultation.
Original weakness
Legal copy can feel dense, cautious, and hard to act on.
Axiom changed
We clarified practice areas, reduced copy weight, and made consultation the obvious path.
Why it works
Prospects can identify the right service and contact the firm without decoding the site.
Landscaping Studio
Project photography forward, quote form down to two fields and a button.
Original weakness
Project quality was not visible soon enough and quote requests felt heavier than necessary.
Axiom changed
We put finished work first and shortened the initial quote path.
Why it works
Homeowners can judge taste and start a conversation before losing momentum.
Roofing Conversion
Urgent calls and planned estimates split into separate, unmissable paths.
Original weakness
Emergency repairs and planned estimates were competing for the same generic CTA.
Axiom changed
We separated urgent calls from planned quote requests and made both easy to find.
Why it works
Different buyers can take different actions without reading the whole page first.
A stronger site should make the business easier to understand, easier to trust, and easier to contact. This selected work shows the structure we bring to that work.
Review → Scope → Build → Launch